Billionaire Italian Couture was established in 2005, the result of the creative talent of businessman Flavio Briatore, who, with his ability to foresee the future evolutions of market styles and trends, has positioned Billionaire Italian Couture on the market as the first international haute couture line exclusively for men.
In 2007 Percassi Group signed a joint venture agreement with Flavio Briatore in order to carry out a global development plan on behalf of the brand.
In the fashion retail segment Percassi Group has been operating for more than thirty years as a major distributor and licensee of renowned international brand throughout the world, thanks to his own network of mono-brand points of sale.
The culture of excellence embraced by Billionaire Italian Couture is the product of a chemical reaction between values that have rapidly driven the brand into a unique position of quality and authority worldwide.
Starting from the “historic” pillar in Porto Cervo, the brand opened stores in Las Vegas, Dubai, Moscow and London, where – moreover - a corner has been placed in Harrods.